Latest News

Steps star Lisa Scott-Lee started her morning with a boost earlier this month when Jez Barnett

Steps star Lisa Scott-Lee started her morning with a boost earlier this month when Jez Barnett, Managing Director of British Keratin Treatment brand KeraStraight treated her tresses to an ‘Intense Protein Boost’ treatment during a breakfast event hosted by one of our stock
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We’re thrilled to announce we won the ‘Smoothing/ Straightening Shampoo and Condition Category’ at Hair Awards 2015.

This prestigious hair and beauty competition showcases ‘Best in Class’ hair and beauty brands from around the world. KeraStraight Straight Maintain Shampoo and KeraStraight Straight Maintain Conditioner are exclusively designed to support and maximise the longevity of a KeraStraight T
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Dubai Training date with KeraStraight founder Jez Barnett

Established in the UK in 2008, KeraStraight is now one of the most successful global hair straightening and smoothing companies adored by salon professionals worldwide. With Trevor Sorbie at the helm as Global Ambassador, the company continues to grow from strength-to strength. Formul
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KeraStraight Ultimate Oil Shortlisted for 2015 CEW Beauty Awards

We’re thrilled to announce that KeraStraight Ultimate Oil has been shortlisted for the Best New Haircare/Styling/Colouring category at the 2015 CEW Beauty Awards. Hurray! The decision was made following a Product Demonstration Evening where we showcased our sublime hair oil to hundred
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KeraStraight Protein Mask nominated for VIVA Beauty Award

KeraStraight Protein Mask nominated for ‘Best Hair Product’ in VIVA Beauty Awards With rave reviews from hair industry insiders and beauty editors alike, the profile, and fan base, of the KeraStraight Protein Mask is growing at any unbelievable pace – and now this eponymou
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KeraStraight’s Global Ambassadors Announced in BHA’s

With nine regional awards, six specialist awards and one highly covetedBritish Hairdresser of the Yearaward, the British Hairdressing Awards (BHA’s) pay homage to the best the British hairdressing industry has to offer. KeraStraight’s Global Ambassadors*, Trevor Sorbie sal
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KeraStraight Wins Readers Choice Award

Fighting off tough competition, Canadian Salon Magazine, which is Canada’s most requested magazine in the professional beauty industry, selected KeraStraight as their must-have In-Salon Smoothing System in their Reader Choice Awards 2012. Taking its rightful place amongst 15 pro
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KeraStraight Style Management Clinic

Be a ‘smooth’ talker with Trevor Sorbie’s newest service, The Men’s KeraStraight Style Management Clinic. Whether you need to kick that kink, smooth away frizz or tame an unruly mane, Trevor Sorbie has created a unique service which caters for all hair types wi
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KeraStraight Sponsors Most Wanted Awards

KeraStraight is pleased to announce it will be sponsoring the ‘Most Wanted’ 2012 awards in conjunction with Creative Head Magazine. Showcasing the finest industry talents, Most Wanted is open to all hairdressing professionals in the UK and aims to recognize and reward outs
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New Campaign Imagery Created

The KeraStraight team recently organised a two-day intensive photographic shoot with Kerastraight Global Ambassadors* Trevor Sorbie Salons to produce inspiring hair images and step by step videos for their newly launched products, KeraStraight Colour Protect Treatment and Intense Boos
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KeraStraight Hosts Pre Fashion Week Re-Treat

Last week saw KeraStraight showcase their new Intensive Boost Treatments at the Show Space’s Pre Fashion Week Retreat at the Red Bull Studios, London. Created for models, journalists and industry influencers, the two day event aimed to get fashionistas runway-ready, in time for
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Trevor Sorbie Our Global Ambassadors

KeraStraight is pleased to announce that the award winning salon group, Trevor Sorbie, are to be their 2012 Global Ambassadors*. Acclaimed Hairdresser, Trevor Sorbie with both his creative and technical team will work closely with KeraStraight to promote the smoothing and repair treat
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KeraStraight Sponsors The Hair Awards

KeraStraight acted as the official sponsors of the 2012 HAIR Magazine HAIR Awards, sponsoring the category of ‘Best London Salon’. The HAIR Awards took place on Monday 27th February with an array of industry professionals attending the prestigious event and gaining accredi
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Salon International 2011

KeraStraight certainly stole the light with their stylish two-tiered stand at this year’s Salon International; presenting to thousands of hairdressers, salon owners, and distributors from across the world, KeraStraight showcased their groundbreaking developments to an enthused a
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Salon International Photo Booth

Salon International 2011 was a huge success for KeraStraight and our stand was better than ever before with a Photo Booth, KeraStraight Studio with Desmond Murray and demo stage with some our our key partner salons. Thanks to Trevor Sorbie, Headmasters, Luci Foreman, John Carne, Josep
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KeraStraight Sponsors Alternative Hair

KeraStraight are proud to sponsor the world reknowned 2011 Alternative Hair Show. The KeraStraight UK team along with our international distributors and guests had an amazing time at the Royal Albert Hall on Sunday night. As well as creative shows by some of the world’s best sty
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